Bing Ads (Microsoft Advertising) Policy

Last Updated: January 2026

1. Introduction

Vet Pet may use Microsoft Advertising — widely known as Bing Ads — to share general, informational messaging about our Oregon City practice and to understand, in broad terms, whether that messaging is reaching people who go on to visit vetpetgolden.us. This page describes that program specifically, in addition to the broader explanations already provided in our Privacy Policy and Cookie Policy. This Site does not sell any product or service, and no advertising run through this program is used to process a transaction of any kind.

2. What Is Microsoft Advertising (Bing Ads)

Microsoft Advertising is an advertising platform operated by Microsoft Corporation that allows businesses to display informational messaging across the Bing search network and certain partner sites. Advertisers using this platform can install a small piece of tracking code — commonly called the Universal Event Tracking tag, or "UET tag" — on their website to understand, in aggregate, how visitors arrived at the site and which pages they viewed afterward.

3. The UET Tag & What It Collects

If enabled, the Microsoft UET tag operates in the background of vetpetgolden.us and may collect information such as:

• The fact that your browser visited a particular page on our Site;
• General technical details about your browser and device (such as browser type and approximate location derived from your IP address);
• Whether your visit followed exposure to a Microsoft Advertising placement;
• A unique but pseudonymous identifier stored in a cookie, used to associate these events together without directly identifying you by name.

The UET tag does not collect your name, mailing address, phone number, or similarly direct identifiers unless you separately choose to provide that information to us through our contact form — and even then, that information is not shared with Microsoft as part of this advertising program.

4. How We Use This Information

We use the aggregate reporting produced through this program strictly to understand, in general terms, whether our informational messaging is reaching interested Oregon City–area pet owners and whether visits to our Site are trending up or down over time. We do not use this data to identify specific individuals, to build detailed profiles of visitors, or to make any automated decision about you personally.

5. Microsoft's Own Data Practices

Once information is collected through the UET tag, its further handling is governed by Microsoft's own privacy documentation, not by Vet Pet directly, since Microsoft operates the underlying advertising platform and associated cookies. We encourage you to review Microsoft's privacy resources directly to understand how Microsoft itself processes advertising-related data across its network of advertiser websites.

6. No Sensitive Data or Sales Transactions

Because vetpetgolden.us is an informational site with no online purchasing, pricing pages, or checkout process, no financial or transactional data is ever collected or shared through this advertising program. We also do not intentionally use this program in connection with sensitive categories of information, and we ask that you avoid submitting sensitive personal details through any part of our Site.

7. Your Choices & How to Opt Out

You have several ways to control or opt out of advertising cookies related to this program:

• On this Site: Use the cookie banner or the cookie settings icon in the corner of any page to turn the "Advertising" category off. Doing so is intended to prevent the UET tag from operating during your visit.
• Through Microsoft directly: Microsoft provides its own opt-out mechanism for personalized advertising through its advertising privacy settings, which applies across sites that use Microsoft Advertising, not just ours.
• Through industry opt-out tools: Cross-industry advertising opt-out pages operated by organizations such as the Digital Advertising Alliance allow you to opt out of interest-based advertising from participating companies at once.
• Through your browser: Blocking third-party cookies at the browser level will also prevent the UET tag's cookie from being set.

Opting out of this advertising category does not affect essential cookies required for the Site to function, and it will not prevent you from contacting us or viewing any page of vetpetgolden.us.

8. Children's Information

This advertising program is not directed toward children, and we do not knowingly use it to collect information from children.

9. Relationship to Our Other Policies

This Bing Ads Policy should be read together with our Privacy Policy, which describes our general data practices, and our Cookie Policy, which describes cookies more broadly, including the "Advertising" category referenced throughout this page. If there is any inconsistency between this page and those policies regarding advertising cookies specifically, this page controls.

10. Changes to This Policy

We may update this Bing Ads Policy if our use of Microsoft Advertising changes, or to reflect updates to Microsoft's own program requirements. Updates will be reflected by a new "Last Updated" date at the top of this page.

11. Contact Us

If you have questions about our use of Microsoft Advertising (Bing Ads) on this Site, please contact: